Lou Black

Minimalist & Season-less

Timeless & Feminine

What we stand for

Buy things that don't go out of style anytime soon, things that define your personality, and that you can make your own, just by the way you use them.

It's not ok for a garment to be cheaper than a sandwich, so buying something just because it has a low price tag, makes it a part of the problem. 

Keep in mind, buying experiences is more rewarding than buying goods!


We're working on being better at making fashion that's not just easy on the eyes, but on the environment too. After all, our motto is "reduce, reuse and recycle".

We don't claim to be 100% sustainable (as some things are hard to order, and have them bespoke in small runs), but we're aspiring to be.

So far, we used organic cotton, recycled polyester, up-cycled fabrics that we incorporated in our designs, and we're committed to only trade cruelty-free products.

The faces behind the brands

We work directly with factories and ateliers in Europe, where we're side by side with seamstresses, listen to their stories, learn the craft, and sometimes (they make us) sweep the floors.

By making regular small production runs, some of the items differ from the previous ones, making yours quite particular.

If you would like your item adjusted, drop us a line and let's give it a longer lifecycle, by repairing or altering it!

Find the name of the person that put the finishing touches on your item, on the attached label.

Women for women

"Women for Women " is an international organization we care deeply about.

In the last 25 years, they helped almost a half of million women from war-affected areas to rebuild their lives, and gave them hope for a better future.

10% of our profits are redirected to them.

If you want to make a direct donation to them, we'll give you a discount code for any purchase on our site, as a thank you for being awesome!

Blog, about & shower thoughts

Does ‘Made in’ matter?

Does ‘Made in’ matter?

Labelling specifying the country in which a good was produced has long been a marker of quality. Is it still relevant in today's globalised market?
Krea: a joint venture

Krea: a joint venture

Krea is a London-based umbrella company, with a growing portfolio of sustainable and ethically-made brands.
Sustainable textiles?

Sustainable textiles?

We economise on our driving by using shared resources, or we bike to work, or walk to save on our carbon footprint. We reduce our energy usage whe...